Why content is an important part of marketing?

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Content is something that educates the people, answers their questions or simply solves their problems.

It can be in any mode or form like written, video or audio. It should be simple as well as informative so that the audience can relate to what you are trying to convey.

Usage of examples, Gifs or images can also help in understanding the content better.

Below are some points which I feel that tell us why content is important in marketing.

  • Answer your audience questions- A great content is something that answers the questions of the audience. You can write long content with a lot of powerful words but If it is not answering the questions of the end-user or consumer then it's worthless.

  • Building trust- Content helps build trust with the audience. For example, If someone is doing stock market trading by taking tips and advice from some fraudsters and ends up taking losses then the good content can spread awareness about this tipster business via videos or articles in this way it helps build trust with the end-user, then the end-user will think that there's someone who cares for us.

  • Improve conversion- If you are putting nice and informative content regarding your product or service with all the strengths and benefits then the chances of conversion is more. Once the potential consumer is found then it can be forwarded to the sales team to convert into an actual customer.

  • Improve SEO ranking- Quality content helps your SEO ranking in the search results of search engines like Google, Yahoo etc. The use of better keywords and other strategies boosts or chances of coming in search engine increases.

  • Knowing your audience- Writing nice content is not the only point. You should know your audience, for example, You have written or made content for the age group of 21-30 yrs but you are sharing this content with the age group of 12-18 yrs, it won't help you efficiently market your product or service as the audience is mistaken.

  • Increase traffic- With the right and quality content, it helps you generate nice traffic with potential customers. If it is generating nice traffic with potential customers then your marketing campaign is almost successful.

I got this topic as an assignment for a job application but unfortunately, I was not selected :)

See y'all in the next blog, Cheers!

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