Why content is an important part of marketing?
Content is something that educates the people, answers their questions or simply solves their problems. It can be in any mode or form like written, video or audio. It should be simple as well as informative so that the audience can relate to what you are trying to convey. Usage of examples, Gifs or images can also help in understanding the content better. Below are some points which I feel that tell us why content is important in marketing. Answer your audience questions - A great content is something that answers the questions of the audience. You can write long content with a lot of powerful words but If it is not answering the questions of the end-user or consumer then it's worthless. Building trust - Content helps build trust with the audience. For example, If someone is doing stock market trading by taking tips and advice from some fraudsters and ends up taking losses then the good content can spread awareness about this tipster business via videos or articles in ...